Cherilyn Sarkisian, better known as Cher, has repeatedly proven her ability to innovate and adapt across a career spanning over six decades. However, few moments in her illustrious journey are as transformative and impactful as the release of “Believe” in 1998. This electrifying anthem not only reignited Cher’s career but also set new standards for pop music with its inventive production and heartfelt themes of resilience and empowerment.
In the late 1990s, Cher faced the challenge of staying relevant in an ever-changing music industry. Already a living legend, she sought to push boundaries once more with a fresh sound. Collaborating with an elite team of songwriters and producers, including Mark Taylor and Brian Rawling, Cher crafted “Believe” as a bold step into the world of dance-pop.
The song’s empowering lyrics resonated with listeners, exploring the emotions of heartbreak and the strength to move forward. With its infectious rhythm and poignant message, “Believe” became an anthem for those finding hope after personal struggles.
At the core of “Believe” lies its groundbreaking use of Auto-Tune. Though initially developed as a pitch-correction tool, producers employed it creatively to enhance Cher’s vocals, giving the song its signature futuristic sound.
This decision was a game-changer, introducing the world to a new era of vocal production. While controversial at the time, Auto-Tune became a defining element of modern music, influencing countless artists across genres. Cher’s bold embrace of this technology cemented her reputation as a trailblazer unafraid to take risks.
“Believe” was an instant sensation, topping charts in over 20 countries and achieving massive commercial success. In the United States, it reached No. 1 on the Billboard Hot 100, making Cher the oldest female artist to achieve this milestone at the age of 52. The track remained at the top for four consecutive weeks, a testament to its widespread appeal.
In the UK, “Believe” became the best-selling single of 1998 and remains one of the country’s most iconic tracks. With over 11 million copies sold globally, it is one of the best-selling singles of all time.
The music video for “Believe” further amplified its cultural impact. Directed by Nigel Dick, the video featured Cher in a sultry, futuristic setting, blending modern aesthetics with her signature glamour.
Her bold fashion choices—complete with sparkling outfits and striking makeup—redefined trends and reinforced her status as a style icon. The video’s ethereal and empowering vibe perfectly complemented the song, making it a visual masterpiece that fans continue to celebrate.
“Believe” transcended music charts to become a cultural phenomenon. Its themes of empowerment resonated deeply with listeners of all ages and backgrounds, making it a universal anthem for resilience. The song gained particular significance within the LGBTQ+ community, where it is celebrated as a symbol of pride, strength, and self-acceptance.
Whether played at clubs, weddings, or global celebrations, “Believe” continues to inspire audiences, its infectious energy lifting spirits and uniting people.
More than two decades after its release, “Believe” remains a cornerstone of Cher’s legacy and a milestone in music history. Its groundbreaking use of Auto-Tune paved the way for modern pop production, while its emotional depth and timeless message ensure its place as a classic.
Cher’s ability to continually evolve and adapt her sound has solidified her position as one of the greatest entertainers of all time. “Believe” stands as a shining example of her artistic vision and unmatched ability to connect with audiences.
“Believe” is more than just a hit single; it is a cultural milestone that redefined pop music and solidified Cher’s legendary status. Its innovative production, empowering message, and universal appeal make it a masterpiece that continues to resonate with fans worldwide.
Cher’s journey with “Believe” is a testament to her enduring creativity and resilience, proving that true artistry knows no limits. This iconic track not only shaped an era but continues to inspire generations, reminding us all to believe in the power of transformation and self-empowerment.